About DubaiMachines.com

Our Journey: From Vision to Industry Leadership

Athar Business Machines FZE was founded in 2012 in Dubai, United Arab Emirates, by visionary entrepreneur Mr. Muhammad Zeeshan Hussain with a modest seed investment of just AED 500. From these humble beginnings, the company has grown into a leading global technology and office solutions provider with a diversified product portfolio and a vast international customer base.

What began as a small venture focused on office equipment and automation solutions has evolved into a dynamic enterprise with more than 90,000 SKUs and a product range that includes cutting-edge office machines, niche tech products, commercial solutions, and musical instruments — all available through world-class e-commerce platforms with global shipping capabilities.

Under Mr. Muhammad Zeeshan Hussain’s leadership, Athar Business Machines FZE has achieved remarkable growth, surpassing AED 100 million in revenue, and expanded its footprint by establishing offices and operations worldwide, including in Karachi (Pakistan), Kampala (Uganda), and Mississauga (Canada).

DubaiMachines.com — Our Flagship Online Marketplace

In 2012/2013, we launched DubaiMachines.com, engineered to be a comprehensive online destination for office automation, industrial equipment, and cutting-edge technology. The idea was born out of a deep market insight: that traditional procurement channels were slow, fragmented, and often lacked a unified digital retail experience — especially for busy procurement managers, IT leaders, and commercial buyers.

DubaiMachines.com rapidly emerged as one of the leading e-commerce platforms in the UAE and GCC, driven by a strategy that blends competitive pricing, diverse product range, responsive customer service, and fast worldwide delivery. Over time, the platform expanded to serve international markets across Europe, Africa, North America, and beyond.

Innovation & Growth — The DMInteract Brand

As part of our innovation ecosystem, we launched DMInteract — a technology brand dedicated to intelligent interactive solutions and smart business tools. Since its inception, DMInteract has pioneered a wide array of products including interactive flat panels, video walls, smart meeting room displays, advanced money handling systems, and other tech-enabled equipment crafted for modern workplaces, educational institutions, and commercial environments.

DMInteract reflects our commitment to transforming how people engage with technology — by combining performance, durability, and user-centric design in every product we offer. Today, this brand enhances collaboration, productivity, and digital engagement for customers across multiple continents.

Our Purpose

From the outset, Athar Business Machines FZE has been guided by a clear mission: to provide quality, convenience, and value-driven technology solutions while empowering businesses with tools that improve efficiency and effectiveness. This mission continues to drive our growth, innovation, and customer-first approach.

Our Mission, Vision & Goal

Our Vision

Convert our shopping carts into world class intelligent self-service portals for customers by offering all possible office automation and electronic products within our reach.

Our Mission

Provide quality services, support, and product delivery at the client's doorstep to compete with more established businesses & why it is preferable to spend a little more for extra value.

Our Goal

To establish our organization as a leading online procurement portal offering Niche, Commercial Products revolutionized by our live customer services. You want it, we got it.